Let’s be real: most of us set our goals the way we set thermostats. We just want it comfortable. Nothing too crazy, nothing too cold, just… safe.

But safe doesn’t exactly scream dream life, does it?
Safe is what keeps you hustling for “achievable” instead of going for extraordinary.

Here’s the deal: your brain LOVES comfort zones. It’s designed to keep you from wandering into dark alleys or petting angry raccoons. (Thanks, brain.) But when it comes to your career, income, and life goals? That same “safety” switch is what keeps you thinking small.

And if you’re reading this, small is not your vibe.

The Problem: Thinking Too Small

• You set the goal you know you can hit.
  
• You build a business plan around what feels realistic.
  
• You tell yourself, “If I could just get to ___, I’d be happy.”
  

But what if that goal—your nice little “realistic” number—is just a fraction of what’s possible?

I’ll give you an example. I once coached a woman in real estate who set her goal at 10 new listings for the year. Solid. Respectable. Achievable. But here’s the thing: she had the skills, network, and drive to hit 30. Once she allowed herself to see that, everything changed. She landed at 25. Which—do the math—is still 2.5X more than she thought possible.

What 10X Thinking Looks Like

10X thinking is simple: take your biggest goal and multiply it by 10.

• If your goal is $100K a year, what happens if you raise it to $1M?
  
• If you want to upgrade to a “nicer” home, what happens if you imagine your dream villa with the infinity pool and chef’s kitchen?
  
• If your target is 3 new clients, what if you went for 30?
  

Here’s the magic: your brain can’t solve a 10X problem the same way it solves a 1X problem. It has to start thinking differently. You suddenly ask new questions, meet new people, and see new opportunities.

And even if you only land at 5X? You’re still way ahead of where you’d be playing it safe.

Why This Works (Science + Sass Edition)

• Small goals = small effort. “Just enough” energy gets you “just enough” results.
  
• Big goals = bold action. When you’re aiming higher, you show up differently. You dress sharper. You negotiate harder. You stop saying yes to things that waste your time.
  
• Your brain looks for proof. Set a 10X vision, and suddenly you start noticing all the opportunities you were blind to before.
  
• Energy attracts energy. When you’re lit up about your bigger dream, people want to be around you, hire you, invest in you.
  

It’s not just woo-woo—it’s wiring.

Try This: The 10X Challenge

Ready to try this on for yourself? Here’s your quick-start guide:

1. Pick your biggest current goal. (Money, listings, lifestyle, whatever’s top of mind.)
   
2. Multiply it by 10. Write it down. Don’t censor yourself.
   
3. Ask: Who would I need to be to reach this? What habits, skills, or people would help you get there?
   
4. Take one bold action this week. Reach out to a new contact. Invest in that training. Say no to the time-suck project.
   

And remember: the goal isn’t to freak yourself out. It’s to crack open the ceiling you’ve been living under and realize you’re capable of so much more.

The Bottom Line

If you want bigger results, you’ve got to play a bigger game. Thinking small has never built an empire, closed 50 listings in a year, or created the kind of freedom you’re craving.

So, are you ready to 10X your vision?✨ Book a complimentary Dream Strategy Session with me. Let’s design the roadmap to the life and business you’d love—not just the one you think you can get.